Milan | Happy Birthday 10CC!

Concept store par excellence and inspiration to dozens of others around the world, 10 Corso Como celebrated its 20th anniversary recently, with limited editions of a whole variety of products sporting a special logo by resident artist Kris Ruhs, including co-branded tributes from the likes of Comme des Garçons, Maison Martin Margiela, Paul Smith, K-Way and Superga.

It started life as a small exhibition space for art, design and photography opened by Carla Sozzani, sharing a courtyard with a garage in a then-unfashionable part of town. She soon expanded into fashion retailing – probably not without a nod from sister Franca, inimitable editor-in-chief of Vogue Italia since 1988 – and on to become a multistore with design, music, books, perfumes, courtyard café and restaurant as well as the gallery. A point of reference for slow-shopping Milanese fashion victims and all those passing through.

So why not give the rest of the world a chance? 10 Corso Como has opened in Tokyo and Seoul too; elsewhere you can shop online. 

Back in Milan, the latest additions are a 3-room boutique hotel and the beautiful roof garden, an oasis in the city with artworks including contemporary sculptures and ceramics, totems and mosaics, again by Kris Ruhs.